miércoles, 27 de diciembre de 2017

Build a Strategic Business Plan with Guillen Serrano & Associates in Simple Steps


This will help you create a successful strategic business plan.


Organization is one of the essential elements when starting a business. The organization allows you to specify the structure of a company, delimit positions and tasks, and establish directions, objectives, and decisions. How can you reach an organization that allows you to do all these activities? Through a strategic business plan. .

What is a strategic business plan

This type of business plan is a written document that takes into account both company objectives and market demand. In this way, it uses the goals to take advantage of business opportunities. It contains a vast quantity of information, such as market research on competitors and trends, marketing analysis and financial statements, which will allow you to plan an specific process to achieve the company's goals.

How to build a strategic plan

Many people think that creating a strategic business plan is very complicated and a time-consuming task, so they throw away the idea and lose the benefits that this tool can offer. To put an end to that thought; today's blog suggests simple steps you can take to start creating your strategic plan and make the most of it. Read on and take the road to success.

Define your company's vision and mission statements

To start a strategic plan, you need to outline these two essential elements. On the one hand, a company's vision includes values, goals, and purposes. On the other hand, the company’s mission describes how you plan to meet customer needs, taking into consideration the type of business it is.

List the success factors your business must meet

In this case, you should list the factors that may indicate that your company's vision and mission were achieved. An example of this could be making credibility or to conduct marketing studies to understand and meet customer needs.

Define your business strategies

Strategies are conceived as actions to be taken. They specify who should carry out each activity and what specific steps should be made to achieve those effects. It is also noteworthy that any business strategy must consider marketing and advertising actions.

Prioritize your list of action

Plans usually have a period of duration. During that period of time, the proposed actions must be carried out; however, not all of them can be implemented at the same time, so you must prioritize tasks and identify which ones must be completed first. In this case, it is a question of defining which tasks depend on the implementation of others.


As you can see, starting to build a strategic plan is not so complicated, although it is always important to seek qualified to consult about this type of growth tools. In these cases, Guillen Serrano & Associates offers you business consulting services to help you create your business plans. Also, they provide you with an integrated service combining business strategy with communication strategy to shape your goals and objectives and help you communicate properly.

Follow them through their social networks to learn more about growth plans, business strategies and how to expand your regional borders!
For a proper company growth, you need a business plan    



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